Cuyahoga Community College
ZPDI2040 - Brand Lab 101
10716747
Delivery Options
Hands-On/Instructor Led
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Course Description
What if you didn't have to DIY your way through building a brand that looks like everyone else's and feels like you duct taped it together?
Step into the Brand Lab, where we'll leverage strategy and creativity to build a brand that is authentically you.
Over the course of eight weeks, you'll discover:
- How to build your brand identity, fit for a CEO
- Clarity on leveraging this to market your business
- How to build strategic, authentic branded content you can implement right away
This course mixes education, inspiration and play to bring your brand to life in real time.
So grab your lab coat, your big business vision and a willingness to experiment. After Brand Lab 101, your marketing will no longer feel like a failed experiment.
Course Outline
Brand Lab 101
Brand Identity
- Market Research
- Visual Brand Direction
- Logo, Colors and Cohesion
Brand Story + Content
- Crafting your brand message
- Storytelling
- AI copywriting
- Storyboard + presentation
Brand Visibility
- How, why, who
- Ways to get visible
- Mapping it out
- Presentation
Learner Outcomes
Upon completion, you will be able to:
- Develop the next level of your brand identity, working through key elements like logo, colors, fonts and marketing materials in real time to create (or upgrade) a custom brand
- Create brand content that converts, leveraging a brand story, key pillars and storyboarding for message and content consistency. Once you learn these skills, you can reuse them over and over to grow.
- Bring all of these elements together to create brand visibility, a movement to market with.
- Implement brand pieces to create a final brand presentation to share with the class. From here, you can confidently market your brand, learning how to truly lead with it versus reactively marketing with it.
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