ZPDI0905 - The Foundation Track for Entrepreneurs
Course Description
Introducing the Foundation Track, an immersive curriculum tailored for entrepreneurs who have recently launched their business or have a year of experience under their belts. Delve into the core of your business's stability, a pivotal factor in achieving sustained success. Through the curriculum, you'll assess, reinforce and fine-tune your business foundation. By securing your structure, you can ascend with confidence toward your goals. Join us to ensure a robust business base, empowering you to shape a thriving future.
Course Outline
- Creating a Stellar Business Plan
- Define and begin craft your business plan
- Develop and review your business plan with advisors
- Empowering Your Earnings: Master Business Finances
- Analyze your business structure for profitability
- Assess your financial readiness for business ownership
- Price your products or services for market success
- Utilize financial statements to drive profitability
- Optimize taxes and financial outcome
- Review your financial construct with advisors
- Crafting Your Niche: Strategic Marketing and Branding
- Identify marketing options and target audience
- Refine value proposition and understand marketing lens
- Analyze marketing and design trends
- Refresh marketing strategy for sales and growth
- Craft marketing messaging with and without AI
- Learn marketing best practices from advisors
- Selling Your Vision: Techniques for Powerful Pitches
- Deconstruct and build persuasive pitch components
- Create and prepare a competition-worthy pitch
- Present and refine group pitches
- Perfect your pitch through panel presentation