ZPDI1675 - AI for Business and Marketing (Online)

Course Description

This course is designed to demystify AI and tackle the key barrier to AI adoption — lack of fluency and shared knowledge — particularly among senior management, marketing professionals new to AI and non-marketers. It offers a holistic and accessible approach, equipping learners with practical skills and simple yet comprehensive AI fundamentals to confidently understand and integrate AI into business processes. Participants will learn how to enhance decision-making, optimize operations and drive growth with AI across business functions, such as marketing, sales and operations.

The AI for Business and Marketing short course is designed for professionals who want to harness the power of AI across both marketing and broader business. Learn how to integrate AI into processes, enhance decision-making and drive innovation and growth across your organization.

Course Outline

• What Is AI in Business?
• AI and Machine Learning for Business
• Generative AI and Business
• Using Natural Language Processing in Business
• Using Predictive Analytics for Business
• Data Basics
• AI and Data
• Using AI With Data for Decision-Making

• AI Ethics and Transparency for Business
• Accountability and Risk Management in an AI World
• Ensuring Privacy With AI
• Best Practices for AI Implementation in Organizations
• AI-Driven Research
• Prompt Engineering
• Using Critical Thinking for AI
• Visualization and Presentation Skills With AI
• Staying on Top of AI Developments

• AI-Driven Campaign Optimization
• AI and Paid Search
• AI in Content Marketing
• Monitoring Social Media With AI
• AI and UX
• Using AI To Improve Customer Experience
• Using AI To Enhance Digital Strategy

• AI for Content Development
• Text-Based AI Tools
• Image, Video and Audio AI Tools
• CapCut for Content Creation
• Social Media AI Tools
• AI Tools for Digital Strategy, UX and CX
• ChatGPT for Business
• Using ChatGPT for Business Performance
• LLMs: Claude, Gemini, Copilot and Meta Llama

Learner Outcomes

Upon completion, participants will be able to:

• AI Fundamentals for Businesses: Understand AI technologies like machine learning, generative AI and NLP to optimize decision-making and streamline business processes.
• Data-Driven Decision-Making With AI: Learn to use Big Data and AI tools for improved data collection, analysis and strategic decision-making.
• AI Across Business Functions: Apply AI to enhance marketing, sales, HR and operational workflows, driving efficiency and innovation.
• AI for Marketing Channels: Use AI to optimize content marketing, paid search, SEO and CX across digital channels.
• Develop critical thinking, prompt engineering and data visualization skills to stay ahead in a competitive market.
• Essential AI Tools: Explore tools like ChatGPT and other LLMs to boost productivity, improve communication and streamline workflows.
• AI Applications: Leverage cutting-edge AI tools for content creation, social media management and strategic automation.
• Ethical AI Practices: Ensure accountability, privacy and transparency in AI applications while mastering risk management in an AI-driven world.

Notes

Participants will have 12 weeks to complete this online, self-paced course.

Who is it for?

• Senior Management and C-Suite Leaders: Address the lack of AI fluency among senior leaders by demystifying AI and bridging knowledge gaps. Learn to integrate AI into decisions, streamline processes and drive innovation.
• Traditional Marketers Embracing Digital Transformation: Master AI fundamentals and tools to transform your marketing expertise.
• Business Owners: Gain a holistic view of how AI drives growth, enhances data analysis and supports strategic decision-making with actionable insights.
• Non-Marketers Leveraging AI: Discover how AI streamlines processes, boosts efficiency and enhances decision-making across sales, operations and marketing.