ZPDI1677 - Social Media Strategy With AI (Online)

Course Description

Go beyond generating content ideas with AI! This course equips learners with the knowledge and tools to navigate the full spectrum of AI-driven social media marketing — spanning research, content creation, video strategies and performance analytics. With a holistic approach to AI, gain practical, actionable skills to plan, execute and measure AI-powered social media strategies. Learn how to save time, elevate performance and maximize results using AI.

This course equips professionals to master social media marketing with AI tools and strategies. Learn to conduct research, create engaging content, implement video strategies and optimize campaigns for measurable success across platforms.

Course Outline

Module 1: Strategic Insights Through Social Research and AI

Discover the importance of social research and learn to gather valuable insights using AI tools. Explore audience, competitor and industry research to align strategies with audience needs. Leverage AI for efficient analysis, creating customer personas and driving more targeted campaigns.

Module 2: Strategic Social Content Planning and Creation

Master the art of creating engaging social media content tailored to platform-specific audiences. Learn to utilize AI tools like ChatGPT, Canva and DALL-E to enhance content ideation and optimization. Explore diverse formats, such as stories, live videos and audio rooms, to captivate audiences.

Module 3: Social Video Strategy

Develop compelling social video strategies for platforms like YouTube and TikTok. Learn to grow audiences, optimize video discoverability, and analyze campaign performance with AI-powered tools. Enhance ROI by integrating video into your broader marketing strategy.

Module 4: Building a Social Media Strategy

Plan, execute and measure an effective social media strategy using AI-driven tools and data. Learn to set measurable goals, analyze performance and create impactful media plans. Discover how AI can be integrated into strategy planning to achieve measurable results.

Learner Outcomes

Upon completion, participants will be able to:

• Use AI tools to conduct audience, competitor and industry research for actionable insights
• Develop and optimize social video campaigns using analytics from platforms such as YouTube and TikTok
• Build, execute and measure social media strategies with tools like Hootsuite, Buffer and GA4
• Enhance content creation, including text, video and images, through AI-powered tools
• Learn to set measurable goals and use performance data to refine strategies
• Use AI insights to better understand and engage audiences across social platforms
• Apply ethical guidelines and transparency when integrating AI into social media marketing
• Learn to track, analyze and interpret social media campaign performance with and without AI tools

Notes

Participants will have 12 weeks to complete this online, self-paced course.

This course is designed for professionals who want to harness the power of AI across both marketing and broader business. Learn how to integrate AI into processes, enhance decision-making, and drive innovation and growth across your organization.

• Four interactive modules
• Associate-level certification
• Five hours of self-paced learning content
• DMI Professional Membership included
• Access to the world's largest library of digital marketing resources
• Practical Toolkits and Templates.

Who is it for?

• Social Media Managers and Content Creators: Professionals seeking to meet the growing demand for engaging, platform-specific content. Learn to plan, execute and manage social media campaigns with AI. Streamline content creation, optimize strategies and deliver content that drives results.
• Marketing Professionals and Brand Strategists: Individuals aiming to optimize social campaigns, audience engagement and brand positioning through AI
• Freelancers and Digital Consultants: Experts expanding their offerings by integrating AI into social media planning and execution
• Students and Career Switchers: Aspiring marketers or professionals transitioning to social media roles, eager to build advanced, AI-driven skills