ZPDI1678 - Advanced AI For Digital Marketing (Online)

Course Description

AI is no longer just about ChatGPT for today's modern marketers! Master practical AI skills that will empower you to design and implement an end-to-end, AI-driven digital strategy, achieving more ROI with less time and effort. Learn how to leverage specialized AI tools to maximize your channel performance across each stage of the customer's journey, from SEO to social media to paid advertising and more.

This advanced course is distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines. It offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas such as SEO, social media, paid advertising and content creation. By demonstrating the use of specialized AI tools for each stage of a digital marketing plan, the course ensures that marketers can enhance performance and achieve measurable results across all key channels.

Course Outline

Module 1: AI-Driven Digital Marketing

• What Is AI in Digital Marketing?
• AI and Machine Learning
• Generative AI and Digital Marketing
• Ethics and Transparency in AI-Driven Marketing
• AI for Data-Driven Decision-Making in Marketing
• Advanced AI Applications in Marketing
• AI in Customer Journey Mapping

Module 2: Using AI for Research and Generating Content

• Competitor Research
• Creating Customer Personas
• Content Ideation
• Content Creation Tools and Models
• Getting Started With ChatGPT
• ChatGPT Timesavers and Tools
• Image, Video and Audio AI Tools

Module 3: AI and Digital Marketing Channels

• AI and Technical SEO
• Using AI for Keyword Research
• Using AI With Google Ads
• AI and Creative Production
• AI and Social Media
• Third-Party AI Tools and Plugins
• Using AI To Improve Customer Experience
• Streamlining Marketing Automation With AI

Module 4: Using AI for Research and Generating Content

• AI for Strategic Planning
• AI for Omnichannel Strategy
• AI for Strategic Innovation
• Skills and Competencies for AI-Driven Marketing
• Agile Thinking Approaches and Benefits
• Removing Barriers to Creativity

Learner Outcomes

Upon completion, participants will be able to:

• Leverage AI Technologies: Learn how to utilize machine learning, generative AI and Natural Language Processing (NLP) for digital marketing.
• Ethics and Transparency: Apply essential principles of ethical AI use and transparency for responsible marketing practices.
• AI-Driven Research: Enhance digital marketing research, including customer insights, competitor analysis and market trends.
• Content Strategy and Creation: Use AI to develop a content strategy, create high-quality digital content and optimize it for various platforms.
• Optimize Marketing Channels: Boost performance across SEO, PPC, social media, customer experience (CX) and marketing automation using AI tools.
• Data-Driven Decisions: Harness AI-driven insights to make informed, data-based marketing decisions.
• Predictive Analytics: Apply predictive analytics to refine and improve marketing strategies.
• Professional AI Skills: Build and integrate AI-enhanced tactics and strategies to elevate digital marketing capabilities.

Notes

Participants will have 12 weeks to complete this online, self-paced course.

Who is it for?

• Performance-Focused Professionals: Marketers who have performance in mind, looking for efficiency and impact on key KPIs and business metrics, such as lead generation, channel and campaign optimization for ROI, revenue, ROAS and beyond
• Senior Marketers and Leaders: Ideal for marketers who are responsible for building and executing marketing strategies
• Familiar With AI Tools: Students who are already familiar with the basics of AI and seek to deepen their skills