Course DescriptionBecome an in-demand Certified Digital Marketing Professional by learning the fundamentals of digital marketing and understanding key digital specialisms from mobile and social media marketing to email, PPC and SEO.
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) with Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analysis with Google Analytics
- Digital Marketing Strategy
Upon completion, participants will be able to:
- Use SEO techniques to increase website visibility.
- Use PPC advertising to drive qualified traffic to a website.
- Execute digital display campaigns.
- Plan and execute a successful email marketing campaign.
- Grow and engage an audience via suitable social media channels.
- Measure and optimize social media campaigns.
- Leverage mobile marketing for its micro-targeting advantages.
- Analyze and optimize overall digital marketing activity.
- Create a formal digital marketing plan.
Participants will have 24 weeks to complete this self-paced online course.
- Traditional marketers and marketing executives
- Marketing managers and senior management
- IT managers
- Small business owners
- Career changers
- Recent graduates
- Those responsible for developing or implementing a digital marketing strategy for their organization
- Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing