This dynamic online search marketing course gives you the skills, know-how, strategy and techniques to change the digital marketing game. While your content may be extraordinary, moving and relevant, what's most important is that it's seen.
Learn how to use search marketing to bring your brand and your message to billions of people. Be there when it matters. Offer the "hero" product. Bring the meaningful message. And above all, make the unseen seen.
- SEO Setup
- SEO Content
- SEO Workshop
- Paid Search
- Display Advertising
- Analytics with Google Analytics
- Strategy and Planning
Upon completion, participants will be able to:
- Rise up in Google rankings and become the go-to brand or authority.
- Plan, implement and measure an effective SEO campaign.
- Create and position content that ultimately leads to conversion.
- Optimize their website to create a smooth and effective consumer journey.
- Apply key search marketing campaign metrics, performance analysis and campaign optimization for higher conversion rates.
Participants will have 24 weeks to complete this self-paced online course.
- Digital sales and digital marketing professionals seeking specialization
- Sales professionals, marketing managers, team leaders, business consultants and developers
- Inspired career changers