This dynamic online social marketing course gives you the skills, know-how, strategy and techniques to speak to and influence billions of people.
For a social animal, it’s an intriguing proposition: reach that is both vast and intimate — my time, my platform, I "like," I share — in a space that is big, elastic and malleable.
Fill it with your message. Bend it toward conversion. See tangible, multi-dimensional results in real time. Take your brand, your organization and your career to new places and do something that nonspecialists simply can’t do.
- Social Research
- Content Creation
- Content Outreach
- Instagram and Snapchat
- YouTube and Social Video
- Social Customer Service
- Strategy and Planning
Upon completion, participants will be able to:
- Use thought, tools and tactics to create powerful, actionable strategies that manifest your brand vision.
- Perfect the art and craft of social voodoo.
- Speak the right language to provide meaningful content for each platform.
- Create mesmerizing content and put it in the right place at the right time.
- Drive online consumer behavior toward conversion.
- Apply the superpowers of analytics to optimize offerings.
- Win friends and influence people.
Participants will have 24 weeks to complete this self-paced online course.
- Experienced digital sales and digital marketing professionals looking to specialize
- Sales professionals, marketing managers, team leaders, business consultants and developers
- Inspired career changers