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Course Description

In partnership with the Digital Marketing Institute

This dynamic online social marketing course gives you the skills, know-how, strategy and techniques to speak to and influence billions of people.

For a social animal, it’s an intriguing proposition: reach that is both vast and intimate — my time, my platform, I "like," I share — in a space that is big, elastic and malleable.

Fill it with your message. Bend it toward conversion. See tangible, multi-dimensional results in real time. Take your brand, your organization and your career to new places and do something that nonspecialists simply can’t do.

Course Outline

Modules include:

  • Social Research
  • Content Creation
  • Content Outreach
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram and Snapchat
  • YouTube and Social Video
  • Social Customer Service
  • Strategy and Planning

Learner Outcomes

Upon completion, participants will be able to:

  • Use thought, tools and tactics to create powerful, actionable strategies that manifest your brand vision.
  • Perfect the art and craft of social voodoo.
  • Speak the right language to provide meaningful content for each platform.
  • Create mesmerizing content and put it in the right place at the right time.
  • Drive online consumer behavior toward conversion.
  • Apply the superpowers of analytics to optimize offerings.
  • Win friends and influence people.

Notes

Participants will have 24 weeks to complete this self-paced online course.

Target Audience:

  • Experienced digital sales and digital marketing professionals looking to specialize
  • Sales professionals, marketing managers, team leaders, business consultants and developers 
  • Inspired career changers
  • Entrepreneurs
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Enroll Now - Select a section to enroll in
Section Title
Certified Digital Marketing Specialist in Social Media (Online)
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $1,955.00