Course Description

In partnership with the Digital Marketing Institute

This dynamic online search marketing course gives you the skills, know-how, strategy and techniques to think, lead and create. Define what "success" means for your brand. Understand it from multiple angles and create actionable plans to make success manifest.

This is the visionary’s specialism. All-encompassing, creative and exciting. Thanks to analytics, digital visionaries can now create with a new sense of control and develop extraordinary campaigns. See what works. Create better.

Course Outline

Modules include:

  • Introduction
  • Traditional Communications
  • Digital Communications
  • Digital Channels
  • Marketing Automation
  • Budget and Resourcing
  • Big Data and Analytics
  • Digital Leadership
  • Strategy Formulation and Plan

Learner Outcomes

Upon completion, participants will be able to:

  • Combine the power of data with state-of-art thinking to create measurable campaigns that effect human behavior and drive conversion rates. 
  • Push the limits of what’s possible and take the game to a new place.
  • Take the clarity and creativity of conventional marketing far beyond conventional limits. 
  • Automate. Unleash the silent power. Let your vision unfold as you sleep or play.
  • Step up and lead the industry into tomorrow. 
  • Respond and grow using the power of analytics.
  • Deliver as never before. Make everything you do and spend matter.


Participants have 24 weeks to complete this self-paced online course.

Target Audience:

  • Experienced digital sales and digital marketing professionals looking to specialize
  • Sales professionals, marketing managers, team leaders, business consultants and developers
  • Inspired career changers
  • Entrepreneurs
Enroll Now - Select a section to enroll in
Section Title
Certified Digital Marketing Specialist in Digital Strategy and Planning (Online)
Delivery Options
Course Fee(s)
Course Fee non-credit $1,955.00