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Course Description

We all have reputations and opinions that others hold about us. Thinking about this at our jobs, we each have a “professional brand" in the workplace. Being aware of our brand, and continuously working to improve it, can lead to a more positive, productive and successful experience at our jobs.

Course Outline

  • What is a Brand?
  • What is a Professional?
  • Working with Integrity?
  • Hold Yourself Accountable
  • Maintain a Positive Image at Work
  • Develop Your Professional Brand

Learner Outcomes

Upon completion, participants will be able to:

  • Explain the importance of your brand – personally and professionally.
  • Define what it means to be professional in your field.
  • Recognize the importance of maintaining integrity in your actions at work.
  • Develop ways to hold yourself accountable for your success at work.
  • Identify ways to maintain a positive image at work (attire, business etiquette, communication skills and conflict resolution).
  • Use the tools and insights gleaned from self-discovery exercises to develop your professional brand.

Applies Towards the Following Certificates

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