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Course Description

The hybrid Digital Marketing Boot Camp is an intensive 10-week course that covers all aspects of digital marketing, including social media, digital marketing strategy, campaign planning, content development, lead generation and engaging customers via mobile and email campaigns. The meets online Tuesdays from 5:30-7:30 p.m. beginning May 7. All online classes are delivered via live interactive video. There will be three in-person workshops on May 18, June 15, July 13 from 10 a.m. – 2 p.m., where students will get to apply their knowledge from previous weekly lessons.

 

Benefits and Features

  • Hands-on learning of core aspects of digital marketing
  • Project-based work that can help you build your digital marketing portfolio
  • Combination of in-person and online instruction
  • Exam preparation for certifications including Online Marketing Certified Professional (OMCP®) and the American Marketing Association’s Professional Certified Marketer (PCM®) and Digital Marketing certifications

 

Course Outline

During the course, the students learn to use Facebook, Instagram, Twitter, Pinterest and LinkedIn for the purposes of selling a product or service in both B2B and B2C business models. Students will develop a portfolio to present in person and via LinkedIn and will present the digital marketing strategy, planned execution and content developed for a business they selected in Northeast Ohio. During the course, students will acquire the skills and knowledge needed to pass various digital marketing certifications, including Google Adwords and Hubspot Inbound.

Learner Outcomes

At the end of this course, students will be able to:

  • Identify business goals and develop a strategy based on the business model of the employer/client
  • Create a cross-platform digital marketing campaign, including email/mobile tools, to engage customers in identifying with the businesses products/services and lead them to a buying decision
  • Craft engaging social media messages and develop/curate content for distribution across social media platforms
  • Create a comprehensive paid advertising campaign via multiple social media platforms and evaluate the data for improving the sales and marketing processes for the business
  • Present their work in a clear and professional manner, verbally and digitally
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Enroll Now - Select a section to enroll in

Section Title
Digital Marketing Boot Camp
Type
Discussion/Lecture
Days
T
Time
5:30PM to 7:30PM
Dates
Sep 03, 2019 to Nov 05, 2019
Type
Discussion/Lecture
Days
Sa
Time
10:00AM to 2:00PM
Dates
Sep 14, 2019
Type
Discussion/Lecture
Days
Sa
Time
10:00AM to 2:00PM
Dates
Oct 12, 2019
Type
Discussion/Lecture
Days
Sa
Time
10:00AM to 2:00PM
Dates
Nov 02, 2019
Schedule and Location
Contact Hours
32.0
Delivery Options
Course Fee(s)
F230 non-credit $1,995.00
Section Notes