Course Description

This interactive online course assists participants in the development of a written food service operations marketing plan. By the end of the course, students will have completed a fully developed marketing plan ready for evaluation and implementation to increase overall sales and revenue in any food service operation .

Course Outline

This course covers the following topics:

  • Marketing is Your Key to Building Sales
  • Your Most Effective Marketing Tools:  Satisfying Existing Customers
  • The Key Elements of a Marketing Plan
  • Develop a Marketing Plan of Action
  • Internal Market Research Methods
  • Types of Internal Market Research Methods
  • External Market Research Methods
  • Creating “Points of Persuasion” in Your Restaurant
  • The Menu:  Your Marketing Plan in Action
  • Menu Design that Maximizes Profits
  • Graphic Techniques that Increase Sales
  • Product Development, Testing, and Sampling
  • The Importance of Training Your Employees
  • Day to Day Coaching
  • Promotional Tools
  • Direct Mail Promotions to Build Customer Loyalty
  • Direct Marketing Sales Building Tools
  • Basic Rules for Copywriting
  • Evaluate the Results of Your Marketing Efforts


Participants have 30 days to complete all course requirements.
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