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Course Description

Fast-track your social media marketing skills, master job-ready competencies and earn a globally recognized certification. This cutting-edge, interactive course is delivered 100% online, in bite-sized learning units, and includes free DMI membership for six months.

This course offers an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

Course Outline

Revealing Insight: Social Customers

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best, and listen out for their pain points.

Social Content: Brand Storytelling

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Creativity: Designing Social Content

Eye-catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Thinking Strategically: Social Sharing

Content has many forms, from pure engagement to full funnel e-commerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Social Selling: CX and Social Communities

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX).

Notes

Participants have 12 weeks to complete this self-paced online course.

Exam fee and six months membership access included in price.

Target Audience:

  • Social media marketers
  • Community and social media managers
  • Head of social media and social media directors
  • Digital directors, heads of digital and marketing directors
  • Social media analyst
  • Content analyst
  • Copywriters
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Enroll Now - Select a section to enroll in
Section Title
Social Media Marketing (Online)
Type
Online
Dates
Jul 01, 2023 to Jun 30, 2025
Contact Hours
13.0
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $445.00