Cuyahoga Community College
ZPDI0563 - Data and Web Analytics (Online)
Course Description
Fast-track your data and analytics skills with this online course. Get job-ready with a globally recognized certification. Master data analytics, reporting, data management, and security best practices via bite-sized learning units. Includes free DMI membership for six months.
With a focus on career-ready learning, this course quickly familiarizes you with core principles and best practices in analytics and data management through essential reading, case studies and useful toolkits.
Course Outline
Data and Analytics Fundamentals
Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.
Data Collection and Data Privacy
Learn how to manage, store and use data in a way that keeps customer privacy at the heart of your business.
Data Security and Compliance
Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practices to your customers and web visitors using the GDPR and CCPA learnings below.
Data and Marketing
Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high-impact digital marketing results that dramatically improve your ROI.
Visualizing and Presenting Data
Present and summarize the key findings contained in your data. Learn how creative visualization and presentation can help share a wider understanding of what your data is telling you.
Notes
Participants have 12 weeks to complete this self-paced online course.
Exam fee and six months membership access included in course cost.
Target Audience:
- Web analytics analyst
- Web analytics managers, analytics managers, heads of analytics
- Web developers and web designers
- E-commerce managers, heads of e-commerce, e-commerce directors