Cuyahoga Community College
ZPDI0564 - E-Commerce (Online)
Course Description
Fast-track your e-commerce skills with this online course. Rapidly develop your skills and gain a globally recognized DMI certification. Learn UX design principles, conversion rate optimization, customer experience (CX) and how to deliver the right message to the right customer. Includes free six-month DMI membership.With a focus on career-ready learning, this course quickly familiarizes you with core principles and best practices in e-commerce via a blend of essential reading, case studies and useful toolkits.
Course Outline
Websites and UX
Understand how the design of your website can affect how your customers choose to buy from you.
SEM and Sales Channels
Before your customers buy, they first have to find you. Learn how to attract your customers using search, social media and other digital tools.
Traffic, Awareness and Consideration Channels
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Conversion Rate Optimization
How do you turn users into customers? We show you how to set up your website analytics to track and optimize your conversion rate and understand which channels are best for your business.
Improving the Customer Experience
This module teaches you how to understand and maximize customer satisfaction. Learn how to map the customer experience and adapt your business and website to suit their needs.
Notes
Participants have 12 weeks to complete this self-paced online course.
Exam fee and six months membership access included in course cost.
Target Audience:
- E-commerce analysts
- E-commerce managers, heads of e-commerce, e-commerce directors
- Web developers and web designers
- Digital account managers
- Sales directors
- Digital marketing executives
- Content analysts
- Copywriters