Cuyahoga Community College
ZPDI0567 - Search Engine Optimization (SEO) (Online)
Course Description
Learn how to rank your site on Google. This interactive short course teaches you how your website content, mobile optimization and usability can improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time. Includes free DMI membership for six months.
With a focus on career-ready learning, this course quickly familiarizes you with core principles and best practices in analytics and data management via a blend of essential reading, case studies and useful toolkits.
Course Outline
Getting Started With Search Ranking
An introduction to the fundamentals of SEO and gaining the coveted No. 1 position in search results.
Problem-Solving and Improving Website Performance
Develop your SEO knowledge by focusing on problem-solving and improving website performance.
Optimizing On-Page and Content Performance
Let Google — and your customers — quickly understand your website by focusing on-page optimization and content performance.
Collaboration — Enhancing Off-Page and Local SEO
Develop your SEO knowledge by focusing on off-page optimization, local SEO and collaboration techniques.
Strategy and Evaluating Performance
Deepen your SEO knowledge by focusing on strategic SEO practices and methods for evaluating the performance of SEO campaigns and content.
Notes
Participants have 12 weeks to complete this self-paced online course.
Exam fee and six months membership access included in course cost.
Target Audience:
- Search specialists, search analysts, SEO specialists, SEM specialists and analysts
- PPC search managers, head of PPC search, search managers, SEM managers
- Heads of digital
- Digital marketing managers
- Digital account managers