Course Description

Fast-track your paid media expertise with this short course. Quickly acquire essential skills in search marketing, e-commerce and PPC campaign optimization and learn how to visualize and present results. Delivered in concise, bite-sized modules, this course also includes free DMI membership for six months.

With a focus on career-ready learning, this course quickly familiarizes you with search marketing and paid media via a blend of essential reading, case studies and useful toolkits.

Course Outline

Search Marketing and E-Commerce

Develop your PPC knowledge by focusing on search marketing and e-commerce.

Productivity and Creating Optimized Campaigns

Step further into PPC by learning how to create optimized campaigns. You’ll also look at how to increase your productivity to help achieve your goals.

Managing and Improving Campaigns

Develop your PPC knowledge by learning how to manage and adjust your campaign targeting and tactics.

Visualizing and Presenting Results

Learn how to visualize and present the results of your PPC campaigns.


Participants have 12 weeks to complete this self-paced online course.

Exam fee and six months membership access included in course cost.

Target Audience:

  • PPC search specialists, search analysts, SEM specialists and analysts 
  • PPC search managers and heads of PPC search 
  • Heads of digital 
  • Digital marketing managers 
  • Digital account managers 
  • Sales directors
Enroll Now - Select a section to enroll in
Section Title
Paid Media (PPC) (Online)
Jul 01, 2023 to Jun 30, 2025
Contact Hours
Delivery Options
Course Fee(s)
Course Fee non-credit $445.00