Cuyahoga Community College
ZPDI0568 - Paid Media (PPC) (Online)
Course Description
Fast-track your paid media expertise with this short course. Quickly acquire essential skills in search marketing, e-commerce and PPC campaign optimization and learn how to visualize and present results. Delivered in concise, bite-sized modules, this course also includes free DMI membership for six months.
With a focus on career-ready learning, this course quickly familiarizes you with search marketing and paid media via a blend of essential reading, case studies and useful toolkits.
Course Outline
Search Marketing and E-Commerce
Develop your PPC knowledge by focusing on search marketing and e-commerce.
Productivity and Creating Optimized Campaigns
Step further into PPC by learning how to create optimized campaigns. You’ll also look at how to increase your productivity to help achieve your goals.
Managing and Improving Campaigns
Develop your PPC knowledge by learning how to manage and adjust your campaign targeting and tactics.
Visualizing and Presenting Results
Learn how to visualize and present the results of your PPC campaigns.
Notes
Participants have 12 weeks to complete this self-paced online course.
Exam fee and six months membership access included in course cost.
Target Audience:
- PPC search specialists, search analysts, SEM specialists and analysts
- PPC search managers and heads of PPC search
- Heads of digital
- Digital marketing managers
- Digital account managers
- Sales directors