Cuyahoga Community College
ZPDI0569 - Digital Display (Online)
Course Description
Learn how to set up a display campaign in this powerful interactive short course. You’ll discover the principles of graphic design, campaign strategy and budget management, as well as how to test and measure different creative to make the most of your display strategy. Includes free DMI membership for six months.
With a focus on career-ready learning, this course quickly familiarizes you with digital display and advertising campaigns via a blend of essential reading, case studies and useful toolkits.
Course Outline
Project Management and Planning an Advertising Campaign
Develop your display advertising knowledge by focusing on project management skills and how best to plan a digital advertising campaign.
Creativity and Preparing an Advertising Campaign
Understand display platforms and how to use your creative skills to the best effect as you set up your campaigns.
Creating a Display Advertising Campaign
Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.
Data, Collaboration and Optimizing Campaigns
Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others, including external agencies, team members and colleagues.
Notes
Participants have 12 weeks to complete this self-paced online course.
Exam fee and six months membership access included in course cost.
Target Audience:
- Digital display analysts
- Display advertising managers
- Heads of digital
- Digital marketing managers
- Digital account managers
- Sales directors