Cuyahoga Community College
ZPDI0572 - Content Marketing (Online)
Course Description
This short course covers best practices in content marketing. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognized DMI certification. Includes free DMI membership for six months.
With a focus on career-ready learning, this course quickly familiarizes you with core principles and best practices in content marketing via a blend of essential reading, case studies and useful toolkits.
Course Outline
Personas and SEO Strategy
We teach you how to conduct detailed customer persona research and identify the right "on-page" content strategy for your website.
Keywords, SEO and Voice Search
Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website and increases your revenue.
Creativity and Storytelling
Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module, we show you how to understand which messages work best for your customers.
Channel Promotion and Collaboration
From email to social media, you’ll learn how to organize and measure your content output. You also get a range of toolkits to help you efficiently manage your content marketing.
Measuring Performance
A great content strategy can quickly take your message far and wide. We show you how to measure and understand what messages are working — and where.
Notes
Participants have 12 weeks to complete this self-paced online course.
Exam fee and six months membership access included in course cost.
Target Audience:
- Content analysts, digital integrated copywriters
- Copywriters
- Content managers; content marketing managers, heads of content marketing
- Marketing executives
- Marketing managers
- Search managers
- Social media executives and analysts
- Community managers