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Course Description

This course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and key concepts of marketing automation. Includes free DMI membership for six months.

With a focus on career-ready learning, this course quickly immerses you in the world of email marketing via a blend of essential reading, case studies and useful toolkits.

Course Outline

Data Strategy

An effective email strategy is underpinned by solid data management and segmentation.

Crafting Content and Managing Time

Develop your email marketing knowledge by learning how to craft timely email content that increases open rates and conversions.

Creativity and Designing Content

Learn how to design visually appealing content that resonates with your customers.

Testing, Optimization, and Automation

Discover the power of testing to optimize your email strategy, and learn about the growing importance of marketing automation.

Notes

Participants have 12 weeks to complete this self-paced online course.

Exam fee and six months membership access included in course cost.

Target Audience:

  • Email marketing specialists and executives
  • CRM managers 
  • Email marketing managers 
  • Direct marketing managers 
  • Marketing managers 
  • Digital marketing managers 
  • Heads of digital 
  • Digital account managers
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Enroll Now - Select a section to enroll in

Section Title
Email Marketing (Online)
Type
Online
Dates
Jul 01, 2021 to Jun 30, 2022
Contact Hours
11.0
Delivery Options
Course Fee(s)
Course Fee non-credit $445.00