Course DescriptionFast-track your digital strategy knowledge with this interactive course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team and the customer buying process. Includes free DMI membership for six months.
With a focus on career-ready learning, this course quickly familiarizes you with best practices in digital strategy via a blend of essential reading, case studies and useful toolkits.
The Customer and Your Brand Story
Focus on the customer and celebrate your brand story.
Setting a Budget, Nurturing a Team and Assessing Risk
Deepen your financial control and team management skills.
Channel Planning for a Complex Buying Process
When considering the journeys your customers take to your website, learn how to optimize the various channels you can use to attract them.
Becoming a Digital Leader
Underpin your digital strategy by developing strong and robust digital leadership.
Participants have 12 weeks to complete this self-paced online course.
Exam fee and six months membership access included in course cost.
- Heads of digital
- Digital marketing managers
- Digital account managers
- Sales directors, digital sales managers
- Community managers
- Heads of social
- E-commerce managers
- CRM managers
- Heads of CX, heads of sales enablement, customer success managers