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Course Description

Fast-track your digital strategy knowledge with this interactive course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team and the customer buying process. Includes free DMI membership for six months.

With a focus on career-ready learning, this course quickly familiarizes you with best practices in digital strategy via a blend of essential reading, case studies and useful toolkits.

Course Outline

The Customer and Your Brand Story

Focus on the customer and celebrate your brand story.

Setting a Budget, Nurturing a Team and Assessing Risk

Deepen your financial control and team management skills.

Channel Planning for a Complex Buying Process

When considering the journeys your customers take to your website, learn how to optimize the various channels you can use to attract them.

Becoming a Digital Leader

Underpin your digital strategy by developing strong and robust digital leadership.

Notes

Participants have 12 weeks to complete this self-paced online course.

Exam fee and six months membership access included in course cost.

Target Audience:

  • Heads of digital
  • Digital marketing managers 
  • Digital account managers 
  • Sales directors, digital sales managers 
  • Community managers 
  • Heads of social 
  • E-commerce managers 
  • CRM managers 
  • Heads of CX, heads of sales enablement, customer success managers
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Enroll Now - Select a section to enroll in

Section Title
Digital Strategy (Online)
Type
Online
Dates
Jul 01, 2021 to Jun 30, 2022
Contact Hours
11.0
Delivery Options
Course Fee(s)
Course Fee non-credit $445.00