Cuyahoga Community College
ZPDI0515 - Certified Digital Sales Professional (Online)
4321059
Delivery Options
Online
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Course Description
This dynamic online social selling training course gives you the skills, know-how, strategy and techniques to speak your brand’s truth across platforms and continents. To lead. To influence. To convert.
Implanting messages in millions of minds is an extraordinary power. Learn how content drives the human conversation forward, and how data gives a deep and true insight into what people think and do. What happens with insight and content come together, and how do the messages change and evolve?
Course Outline
Modules include:
- What Is Social Selling?
- The Art of Targeting
- Tools of Attraction
- Increasing Engagement
- Closing and Retaining
Learner Outcomes
Upon completion, participants will be able to:
- Understand the value of social selling and use digital techniques to enhance performance.
- Find and identify ideal buyers for their product/service.
- Monitor important conversations within their industry.
- Personalize engagement with target prospects.
- Rank highly in search results (LinkedIn and Google) to attract prospects.
- Recognize how to understand buyer needs and motivations.
- Provide value-added content to build trust with potential and existing customers.
- Use social selling to convert and keep customers and grow sales.
Notes
Participants will have 12 weeks to complete this self-paced online course.
Target Audience:
- Salespeople, consultants, team leads and sales reps at all levels
- Business development executives and managers
- Account managers, relationship managers and those leading sales teams
- Entrepreneurs and small business owners
- Marketers and those other roles looking to develop digital sales capabilities
- All customer-facing roles
- Executives who need an awareness of digital/social selling and its impact at a strategic level
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