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Course Description

Want to take your passion and love for entertaining and turn it into an exciting career? This course is a great place to start! We'll explore all aspects of event planning — logistics, catering, audiovisual, design and décor, staffing, security and much more. Being able to skillfully manage challenges and opportunities and implement these elements into an event will not only provide a positive return, it will also help you build a reputation for your business. Event planning is a blend of creativity and logistics. Come see why!

Course Outline

Event Life Cycles

  • Event planning as a profession.
  • Types of industries and avenues one can take as a meeting/event planner, especially those just starting out.
  • Determining event goals and objectives.
  • Hiring speakers, sponsors and entertainment/performers.
  • How the event industry intertwines with other hospitality business segments.

Event Types

  • Fundraisers
  • Corporate events
  • Social events
  • Weddings and cultural events

Venue Selection and F&B

  • Select venues and suppliers, and negotiate contracts.
  • Create and maximize food and beverage budgets.
  • Basics of today’s complex food and beverage issues.

Logistics

  • Event-planning steps.
  • Floor plans and diagrams (standard and post-COVID).
  • Choosing vendors.
  • Creating timelines, working budgets and pricing the event.
  • Proactive pre-planning to effectively manage details and mitigate on-site problems.
  • Developing vendor relationships.

Contracts/Proposals

  • Understanding terms and conditions.
  • COVID clauses and force majeure.
  • Creating speaker and vendor agreements and entertainment riders.

Audiovisual / Tech / Hybrid Meetings

  • Full spectrum of event technology, from live events to virtual and hybrid
  • Questions to ask your vendors.
  • Basic vs. advanced technology needs.
  • Production techniques for in-person, virtual or hybrid events.
  • Basic technology (i.e., registration, diagram, BEO, project management, database management software).

Communications

  • Effective marketing and promotion tools for in-person and virtual events.
  • Creating a communications plan.
  • Working with clients/vendors.

Event Execution

  • Staffing.
  • Promotional products/merchandise.
  • Signage and other branding opportunities.

Risk Management

  • Evaluating a risk management plan.
  • Duty of care.
  • COVID-19 considerations.

Careers/Starting Your Own Business

  • Becoming a subject matter expert.
  • Who hires event planners?
  • Setting up your business.
  • Setting your fees.
  • Importance of networking.
  • Equipment and supplies.
  • Working with employees and contractors.

Learner Outcomes

Upon completion, participants will be able to:

  • Demonstrate the skills needed to succeed as a professional event planner.
  • Execute an event utilizing best practices involved in planning and management.
  • Explain the basic components of creating a successful event from start to finish.
  • Coordinate the technical aspects of an event.
  • Develop effective event objectives, including timeline, budget and program.
  • Design an experience that enhances the event and supports event messaging.
  • Identify best practices involved in taking charge on-site and ensuring a successful relationship with staff, clients and vendors.
  • Create a budget and develop plans to implement it.
  • Explain how to work with vendors and clients.
  • Overcome challenges of planning destination events, corporate events and auctions.
  • Discuss the guidelines of starting a business.
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Enroll Now - Select a section to enroll in
Section Title
Fundamentals of Event Planning
Type
Discussion/Lecture
Days
T, Th
Time
6:00PM to 8:00PM
Dates
Feb 07, 2023 to Mar 09, 2023
Schedule and Location
Contact Hours
20.0
Delivery Options
Course Fee(s)
Course Fee non-credit $350.00