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Course Description

Events only last a few hours, but artistic talent and creative inspiration allow a professional event planner/designer to create an experience that will be remembered for a lifetime. Bringing an event to life is the most visual and fun element to planning events. Learn techniques for planning that event of a lifetime through food and beverage, lighting, color and branding without maxing out the budget.

Course Outline

Catering and Cuisine

  • Delivering an unforgettable culinary experience.
  • Create meal and beverage functions.
  • Manage on- and off-premise catering.
  • Creating detailed banquet event orders.

Event Element Assessment

  • How to conceptualize an individual event.
  • Where to look for inspiration.
  • Principles of event design.

Design Process

  • The future of meeting design.
  • Creating experiential events.
  • Choosing the right design and décor technique.
  • Creating vision boards.

Layout and Schematics

  • Choosing the right tent for your event.
  • The importance of examining floor plans.

Floral, Décor and Color Schemes

  • What colors create what moods?
  • How much detail should I add?
  • Color schemes and effects that work.
  • Evoking emotion with flowers.
  • Accent décor.

Venue Selection

  • Elements to selecting the right venue, including capacity, location, technology, food and beverage, and aesthetics.
  • Assessing your venue for design planning including rigging points, outlets, loading dock and freight elevator.
  • Evaluating a venue’s challenges and assets to be incorporated into a design concept.
  • Sourcing locations through DMCs, CVBs and other resources.

Event Technology

  • How light or dark should the room be?
  • Mood creation with lighting.
  • Good aesthetics.
  • Staging and rigging.
  • Special effects and technology.

Consult, Design and Pricing Events

  • Sourcing materials and budgeting.
  • Working with vendors and ensuring they meet your standards.
  • The right questions to ask to get a proper attendee profile.
  • Selling your vision.

Learner Outcomes

Upon completion, participants will be able to:

  • Create a design concept that achieves the client’s goals, meets their budget and can be executed in the venue with the time allotted.
  • Explain the impact of event design features.
  • Find inspiration and be creative.
  • Conceptualize and plan a unique event.
  • Implement a wide range of elements into a design concept.
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Enroll Now - Select a section to enroll in
Section Title
Event Design, Production and Logistics
Type
Discussion/Lecture
Days
T, Th
Time
6:00PM to 8:00PM
Dates
Aug 23, 2022 to Sep 15, 2022
Schedule and Location
Contact Hours
16.0
Delivery Options
Course Fee(s)
Course Fee non-credit $280.00
Section Title
Event Design, Production and Logistics
Type
Discussion/Lecture
Days
T, Th
Time
6:00PM to 8:00PM
Dates
Mar 21, 2023 to Mar 30, 2023
Type
Discussion/Lecture
Days
T, Th
Time
6:00PM to 8:00PM
Dates
Apr 11, 2023 to Apr 20, 2023
Schedule and Location
Contact Hours
16.0
Delivery Options
Course Fee(s)
Course Fee non-credit $280.00
Section Notes
No class 4/4 and 4/6