ZPDI0507 - Certified Digital Marketing Professional (Online) (DPU)

Course Description

Become an in-demand Certified Digital Marketing Professional by learning the fundamentals of digital marketing and understanding key digital specialisms from mobile and social media marketing to email, PPC and SEO.

Course Outline

Modules include:

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) with Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimization
• Analysis with Google Analytics
• Digital Marketing Strategy
• Digital Marketing Plan

Learner Outcomes

• Use SEO techniques to increase website visibility.
• Use PPC advertising to drive qualified traffic to a website.
• Execute digital display campaigns.
• Plan and execute a successful email marketing campaign.
• Grow and engage an audience via suitable social media channels.
• Measure and optimize social media campaigns.
• Leverage mobile marketing for its micro-targeting advantages.
• Analyze and optimize overall digital marketing activity.
• Create a formal

Notes

• Traditional marketers and marketing executives
• Marketing managers and senior management
• IT managers
• Small business owners
• Career changers
• Entrepreneurs
• Recent graduates
• Those responsible for developing or implementing a digital marketing strategy for their organization
• Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing