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Course Description

This dynamic online search marketing course gives you the skills, know-how, strategy and techniques to change the digital marketing game. While your content may be extraordinary, moving and relevant, what's most important is that it's seen.

Learn how to use search marketing to bring your brand and your message to billions of people. Be there when it matters. Offer the "hero" product. Bring the meaningful message. And above all, make the unseen seen.

Course Outline

Modules include:

  • Introduction
  • SEO Setup
  • SEO Content
  • SEO Workshop
  • Paid Search
  • Display Advertising
  • Analytics with Google Analytics
  • Strategy and Planning

Learner Outcomes

Upon completion, participants will be able to:
  • Rise up in Google rankings and become the go-to brand or authority.
  • Plan, implement and measure an effective SEO campaign.
  • Create and position content that ultimately leads to conversion.
  • Optimize their website to create a smooth and effective consumer journey.
  • Apply key search marketing campaign metrics, performance analysis and campaign optimization for higher conversion rates.

Notes

Participants will have 24 weeks to complete this self-paced online course.

Target Audience:
  • Digital sales and digital marketing professionals seeking specialization
  • Sales professionals, marketing managers, team leaders, business consultants and developers
  • Inspired career changers
  • Entrepreneurs
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Enroll Now - Select a section to enroll in
Section Title
Certified Digital Marketing Specialist in Search Marketing (Online) (DPU)
Type
Online
Dates
Jul 01, 2023 to Jun 20, 2024
Contact Hours
30.0
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $0.00