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Course Description

This dynamic online social marketing course gives you the skills, know-how, strategy and techniques to speak to and influence billions of people.

For a social animal, it’s an intriguing proposition: reach that is both vast and intimate — my time, my platform, I "like," I share — in a space that is big, elastic and malleable.

Fill it with your message. Bend it toward conversion. See tangible, multi-dimensional results in real time. Take your brand, your organization and your career to new places and do something that nonspecialists simply can’t do.

Course Outline

Modules include:

  • Social Research
  • Content Creation
  • Content Outreach
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram and Snapchat
  • YouTube and Social Video
  • Social Customer Service
  • Strategy and Planning

Learner Outcomes

Upon completion, participants will be able to:
  • Use thought, tools and tactics to create powerful, actionable strategies that manifest your brand vision.
  • Perfect the art and craft of social voodoo.
  • Speak the right language to provide meaningful content for each platform.
  • Create mesmerizing content and put it in the right place at the right time.
  • Drive online consumer behavior toward conversion.
  • Apply the superpowers of analytics to optimize offerings.
  • Win friends and influence people.

Notes

Participants will have 24 weeks to complete this self-paced online course.

Target Audience:
  • Experienced digital sales and digital marketing professionals looking to specialize
  • Sales professionals, marketing managers, team leaders, business consultants and developers
  • Inspired career changers
  • Entrepreneurs
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Enroll Now - Select a section to enroll in
Section Title
Certified Digital Marketing Specialist in Social Media (Online) (DPU)
Type
Online
Dates
Jul 01, 2023 to Jun 20, 2024
Contact Hours
30.0
Delivery Options
Online  
Course Fee(s)
Course Fee non-credit $0.00