ZPDI0512 - Google Analytics (Online) (DPU)

Course Description

Master Google Analytics, from the basics to the most advanced features. Upon completion, students will be adept at reporting, behavioral data and audience conversion. Proficiency in Google Analytics sets you apart in the job market since online presence is crucial to the success of nearly every modern business.

This course uses visual demonstrations and multimedia presentations, quizzes and exam simulators, social learning and networking, flash cards and educational games to promote well-rounded knowledge of Google Analytics software.

Course Outline

Module 1: Introduction to Google Analytics

1.0 Intro Definitions Pt 1
1.1 Intro Definitions Pt 2
1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

2.0 Build Analytics Infrastructure
2.1 Setting Up Conversion Data
2.2 Inputting New Users
2.3 Setting Up Conversion Data
2.4 Examining Extra Points

Module 3: Basics of Google Analytics

3.0 Basic Features
3.1 Dashboard
3.2 Shortcuts
3.3 Adding a Dashboard
3.4 Sharing Reports
3.5 Alerts
3.6 Real-time Analytics
3.7 Standard Reports
3.8 Views

Module 4: Reports in Google Analytics

4.0 Acquisitions Intro
4.1 All Traffic Acquisitions
4.2 Acquisitions Overview
4.3 Acquisition Channels
4.4 Cross Development
4.5 All Referrals
4.6 Campaign
4.7 Keywords
4.8 Social
4.9 Webmaster Tools

Module 5: Behavioral Reports

5.0 Behavioral Reports Intro
5.1 Dimensions
5.2 Content Drilldown
5.3 Landing Pages
5.4 Exist Pages
5.5 Events
5.6 Event Flow Report
5.7 Working With Events
5.8 Site Search Report
5.9 Working Site Report
5.10 Site Search 2
5.11 Site Search 3
5.12 Behavior Flow Report
5.13 Site Speed

Module 6: Audience

6.0 Audience Reports
6.1 Location Report
6.2 Language
6.3 Behavior
6.4 Frequency Recency
6.5 Engagement Report
6.6 Technology Reports
6.7 Mobile Reporting
6.8 Demographic Report
6.9 Interests
6.10 Visitor Flow Chart

Module 7: Conversions

7.0 Intro
7.1 Funnel Visualization
7.2 Goal Flow Report
7.3 Reverse Goal Path
7.4 Goal URLs
7.5 E-commerce Reports
7.6 Product Performance Reports
7.7 Transactions Report
7.8 Time to Purchase Report
7.9 Multi-Channel Funnels Report
7.10 Assisted Conversion Report
7.11 Top Conversion Paths Report
7.12 Time, Log and Path Length Report
7.13 Attribution Report and Model Comparison Tool
7.14 Conclusion

Notes

• Cable and DSL internet connections recommended.

• Minimum Pentium 400 Mhz CPU or G3 Macintosh. 1 GHz or greater CPU recommended.
• 256MB RAM minimum. 1 GB RAM recommended.
• 800x600 video resolution minimum. 1025x768 recommended.
• Speakers/Headphones to listen to Dialogue streaming audio sessions.
• A microphone to speak in Dialogue streaming audio sessions.

• Windows Vista, 7, 8, 8.1, 9, 10
• Mac OSX 10 or higher.
• OpenSUSE Linux 9.2 or higher.

• Google Chrome is recommended.
• Firefox 13.x or greater.
• Internet Explorer 6.x or greater.
• Safari 3.2.2 or greater.

• Adobe Flash Player 6 or greater.
• Oracle Java 7 or greater.
• Adobe Reader 7 or greater.

• Accept cookies
• Disable pop-up blocker.