Cuyahoga Community College
ZPDI0901 - The Discovery Track for Entrepreneurs
Course Description
Starting your own business can be overwhelming. Taking the big leap starts with the Discovery Track at The Center for Entrepreneurs within Corporate College®. Embark on the transformative journey of our Discovery Track — a dynamic curriculum designed for those who aspire to launch their own businesses. Guided by our experienced facilitators, this track is an exploration of self and entrepreneurial aspirations. Uncover the essence of who you are and channel your passion into a tangible reality. With a blend of introspective exercises and actionable insights, you'll lay the foundation for a thriving business venture that authentically aligns with your identity and dreams. Step into this track, and together, let's unveil your potential and turn it into a remarkable business journey.
Course Outline
- Preparing Your Passion for Profit
- Mental preparation
- Identify how your dream solves a problem or meets a need
- Define and analyze your target market
- Define your offerings
- Define your product market fit
- SWOT analysis
- Create an action plan
- Creating Your Business Structure
- Define your business structure
- Intellectual property
- File your paperwork
- Money management
- Organizational habits
- Establishing Your Brand
- What is a brand?
- Establish your brand story
- Build your brand identity
- Identify your target customer
- Integrating your brand into your operations and team culture
- Launch It
- Identify your target audience
- Reaching your audience
- Social media platforms
- Social media software
- Posting like a pro
- Automations and efficiencies
- Build your website
- Launch into profit
- Develop a marketing strategy
Learner Outcomes
Upon completion participants will be able to:
- Understand how to create a SWOT analysis and a business plan
- File paperwork for their business (EIN, LLC, etc.)
- Establish a business bank account
- Create a personal and business budget
- Learn what organizational tools will increase productivity and efficiency
- Identify their brand, story and avatar
- Develop a marketing strategy that will launch them into profit
Notes
Student attendance is required on each day of training. If you will have a conflict on any of the dates, we ask that you register for the next available course.