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Course Description

This workshop is designed to help business owners identify the lead generation tactics with the best potential for appealing to their ideal customers. Many small business owners and entrepreneurs struggle with attracting qualified leads into their business. Without them, they can't make the sales they want. By the time attendees complete this course, they'll be able to create an actionable lead generation plan to start bringing new prospects into their sales funnel right away.

Learner Outcomes

Key Takeaways:

  • Explore the inner workings of the lead generation process and how it fits into the customer's journey.
  • Clarify your business model and set lead generation targets that align with your business goals.
  • Paint a clear picture of your ideal customer to ensure your lead generation messaging hits the mark.
  • Identify what makes you and your brand unique so you can craft a compelling value proposition for potential leads.
  • Examine your experience with proven lead generation strategies to identify their effectiveness for your business.
  • Evaluate ways to qualify leads and track data so you can prioritize the best prospects and measure progress.
  • Select the lead generation strategy that will bring you the swiftest results and the most qualified leads.
  • Map out the details of your lead generation campaign to achieve the results you want.

Notes

Presented by: Cheryl "CP" Perez
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Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.