ZPDI1479 - The Road Map to Small Business Marketing Success

Course Description

With so many marketing channels, software providers and service providers out there, it’s more challenging than ever for small- and medium-sized businesses to know where to spend their marketing resources. If only there was a road map to help guide you…

During this presentation, we’ll walk you through the steps to develop a focused marketing strategy, choose the right resources at the right time, and measure the return on your marketing efforts.

Learner Outcomes

Key Takeaways:

• Benchmark your current marketing efforts: Whether you’re just getting started or have been investing in marketing for years, it’s important to assess where you’re at.
• Develop a focused marketing strategy: You can’t do everything, so you’ll learn how to hone your marketing strategy for your most important organizational goals.
• Choose the right marketing channels: Social media, SEO, digital ads or email marketing? Learn how to pair the right channels with your unique strategy.
• Choose the right resources: Learn how to choose software, people and resources that support your strategy — not just add overhead.
• Measure what’s working: Too often, we’re left scratching our heads about whether our efforts are working. Learn the metrics you should be tracking to measure success.

Notes