Cuyahoga Community College
ZPDI0905 - The Foundation Track for Entrepreneurs
Course Description
Introducing the Foundation Track, an immersive curriculum tailored for entrepreneurs who have recently launched their businesses or have a year of experience under their belts. Delve into the core of your business' stability, a pivotal factor in achieving sustained success. Through the curriculum, you'll assess, reinforce and fine-tune your business foundation. By securing your structure, you can ascend with confidence toward your goals. Join us to ensure a robust business base, empowering you to shape a thriving future.
Course Outline
- Creating a Stellar Business Plan
- Define and begin to craft your business plan
- Develop and review your business plan with advisors
- Empowering Your Earnings: Master Business Finances
- Analyze your business structure for profitability
- Assess your financial readiness for business ownership
- Price your products or services for market success
- Utilize financial statements to drive profitability
- Optimize taxes and financial outcome
- Review your financial construct with advisors
- Crafting Your Niche: Strategic Marketing and Branding
- Identify marketing options and target audience
- Refine value proposition and understand marketing lens
- Analyze marketing and design trends
- Refresh marketing strategy for sales and growth
- Craft marketing messaging with and without AI
- Learn marketing best practices from advisors
- Selling Your Vision: Techniques for Powerful Pitches
- Deconstruct and build persuasive pitch components
- Create and prepare a competition-worthy pitch
- Present and refine group pitches
- Perfect your pitch through a panel presentation
Notes
Entrepreneurs are required to have the following in order to qualify for the Foundation Track for Entrepreneurs course:
- Been in business for at least one year
- Have revenue (any amount)
- Have an EIN
We encourage you to have a business plan, but that is not a requirement.
If you qualify for the above, please complete our "Are You Ready?" survey.
If you do not meet these criteria, consider taking our Discovery Track for Entrepreneurs, which will help you start your entrepreneurial journey.